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Join your host, 30-year Events Industry Veteran, Terri Walters as she talks with a diverse crew who live, eat and breathe Live Events.

Terri is Founder and CEO of Moonfish Production, a media and live event production company.  A Technical Producer, Events Consultant and Show Caller, she considers herself just techie enough to be dangerous.

May 7, 2020

Mary Adams of Event Consulting Group (ECG) seems to have found her niche…or maybe a couple of them. I speak with Mary about event planning and the value and benefits of focusing in on a specific sector. Mary also gives this introvert a few solid tips about how to get the most out of networking. 


Mary Adams, CMP

Twitter: @confproducer




ECG (Event Consulting Group):




Bergen County Professional Women’s Network:





Terri Walters:

Twitter: @TerriLWalters




Event Yak:


Facebook: @TheEventYak



Moonfish Production, Ltd.:


Facebook: @MoonfishCreative




Episode 6 By the Numbers:

00:00 | Terri Walters

Meet Mary Adams, CMP, President of ECG (Event Consulting Group) and Creator of the Bergen County Professional Women’s Network (BCPWN). Niche Event Marketing in the Financial Sector.


03:55 | Terri Walters

Tell us about the Bergen County Professional Women’s Network (BCPWN) and how it operates.


08:08 | Mary Adams

Talks about how people connect differently.


10:05 | Terri Walters

How would you advise people to be better networkers? What’s the best approach?


15:49 | Terri Walters/Mary Adams

The evolution of niche marketing into the Financial Services Market and becoming a strategic trusted partner.


20:11 | Terri Walters

How has COVID-19 impacted the Financial Sector and what’s the near-term outlook?


22:29 | Mary Adams

Niche marketing adds an additional value set for clients.


24:47 | Terri Walters

What does Return on Investment (ROI) look like in 2020?


28:18 | Mary Adams

On approaching events to ensure success.


30:25 | Terri Walters

How do you get clients to focus and create a “call to action?” Do you ever just walk away from a client?


35:28 | Mary Adams  

The events future of the Financial Sector. How to position for the future. Life around zoom.


40:28 | Terri Walters

Will the future of events be digital, live or some hybrid?