May 7, 2020
Mary Adams of Event Consulting Group (ECG) seems to have found her niche…or maybe a couple of them. I speak with Mary about event planning and the value and benefits of focusing in on a specific sector. Mary also gives this introvert a few solid tips about how to get the most out of networking.
Mary Adams, CMP
Twitter: @confproducer
LinkedIn: https://www.linkedin.com/in/eventconsultinggroup/
Email: Mary@eventgrp.com
ECG (Event Consulting Group):
Website: http://www.eventgrp.com/
Facebook: https://www.facebook.com/meetingplanr
Bergen County Professional Women’s Network:
Website: https://bcpwn.com/
Facebook: https://www.facebook.com/bcpwn/
LinkedIn: https://www.linkedin.com/company/bergen-county-professional-women%27s-network/
Terri Walters:
Twitter: @TerriLWalters
LinkedIn: https://www.linkedin.com/in/terrilwalters/
Email: Terri@MoonfishProduction.com
Event Yak:
Website: www.eventyak.com
Facebook: @TheEventYak
Email: terri@eventyak.com
Moonfish Production, Ltd.:
Website: www.moonfishproduction.com
Facebook: @MoonfishCreative
Email: info@MoonfishProduction.com
Episode 6 By the Numbers:
00:00 | Terri Walters
Meet Mary Adams, CMP, President of ECG (Event Consulting Group) and Creator of the Bergen County Professional Women’s Network (BCPWN). Niche Event Marketing in the Financial Sector.
03:55 | Terri Walters
Tell us about the Bergen County Professional Women’s Network (BCPWN) and how it operates.
08:08 | Mary Adams
Talks about how people connect differently.
10:05 | Terri Walters
How would you advise people to be better networkers? What’s the best approach?
15:49 | Terri Walters/Mary Adams
The evolution of niche marketing into the Financial Services Market and becoming a strategic trusted partner.
20:11 | Terri Walters
How has COVID-19 impacted the Financial Sector and what’s the near-term outlook?
22:29 | Mary Adams
Niche marketing adds an additional value set for clients.
24:47 | Terri Walters
What does Return on Investment (ROI) look like in 2020?
28:18 | Mary Adams
On approaching events to ensure success.
30:25 | Terri Walters
How do you get clients to focus and create a “call to action?” Do you ever just walk away from a client?
35:28 | Mary Adams
The events future of the Financial Sector. How to position for the future. Life around zoom.
40:28 | Terri Walters
Will the future of events be digital, live or some hybrid?